Dynamo Retail Group
Dynamo Retail Group B.V. ("Dynamo") was formed by the merger of Biretco with bicycle chain Bike Totaal in mid-2014. The shop formulas include Bike Totaal, Profile 'the Fietsspecialist', Fietswereld and the Biretco Buying Group (BBG). A bicycle chain consisting of over 750 shops in the Netherlands, Belgium and Germany has been formed by the merger. In the Netherlands, the joint shops represent 33 percent of the market turnover, making Dynamo the market leader in the bicycle industry. Management consists of Managing director Maarten the Vos (formerly Bike Totaal) and financial director Erik the Geus (formerly Biretco). The supervisory board consists of Rob Klifman (chairman), Paul Burger and Rense Jonk.
Shareholders, supervisory board and management of Dynamo see scaling-up as the condition to keep supplying added value to entrepreneurs, customers and suppliers in the strongly consolidated market. Maarten de Vos: "The volume of Dynamo Retail Group makes it possible to further improve our role in the cooperation between entrepreneurs and suppliers. We see possibilities for a different market approach. With over 750 shops, Dynamo wants to be the pivot between customer, shopkeeper and supplier. In that way we contribute to a good coordination of supply and demand which will benefit both our entrepreneurs and suppliers.”