Beter Bed

Beter Bed Holding N.V.  is a sleep specialist operating in the European retail, wholesale and B2B sectors, providing the very best beds and sleep products at affordable prices to match the unique needs of every customer.

We believe that the better we sleep, the happier, healthier and more productive we are. And we won’t rest until everyone gets the high-quality sleep they deserve.

Beter Bed Holding operates through different brands in the following regions:

  • Beter Bed in the Netherlands and Belgium;
  • Beddenreus in the Netherlands;
  • Sängjätten in Sweden.

In addition, through its subsidiary DBC International, Beter Bed Holding has a wholesale business in branded products in the bedroom furnishings sector, which includes international brands such as M line, Wave and Maxi.

At year-end 2020, Beter Bed Holding’s 151 stores generated revenue of over € 222 million, with approximately 15% share of online revenue.

More information can be found at

Read more