With his many years of experience in business development, e-commerce, sales & marketing and purchasing, Herman Bramer (1963) has the right background to strengthen Dynamo Retail Group's role. As CEO at BCC, Bramer most recently achieved a major transformation from physical to omnichannel & digital whereby group sales increased by around 50%. Before that he held various (managerial) positions at Auping, Dexcom, Dynabyte, Oil & Vinegar and KPN Telecom Retail, among others.
Herman Bramer: "Dynamo Retail Group is a wonderful company with great potential in the rapidly changing bicycle and mobility market. It is a great challenge to work with the entrepreneurs and the team to seize the opportunities that exist and to shape the future and growth of this bicycle retailer, both in the current markets of the Netherlands, Belgium and Germany as well as in new countries."
Herbert Workel, CFO : "As Dynamo Retail Group we are delighted with the arrival of Herman Bramer. With his years of background in retail and experience with (independent) entrepreneurs, he is the right person to work with the Dynamo Retail Group team and its entrepreneurs to further develop and roll out the three-year plan and in this way ensure that DRG further strengthens its dominant position in the (international) retail of two-wheelers."'
Rense Jonk, Chairman of the Supervisory Board: "With the arrival of Herman Bramer we have found a CEO of stature who fits the strong growth ambition of Dynamo Retail Group. Herman Bramer is the right man, both in terms of content and personally. We welcome him warmly and wish him every success in his new role."
Read more about Navitas' participation in Dynamo Retail Group.